MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and streaming